If you’ve use AdWords or Google Ads much, you probably understand how powerful Negative Keywords are to the success of your campaign. And if you’ve used AdWords / Google Ads for years, you may have had the realization that using Parts of Speech as Negative Keywords holds far greater potential to improve a campaign than just using the words found in your search terms report specific to your particular campaign.

If you have had such a realization, you probably realized using Parts of speech pose just as big a problem as they do a solution if not used carefully! ,

Parts of Speech and Stop Words are pretty much the same thing…

Stop Words are words, which are partially or completely ignored by search engines. Words like, the, an, a, of, or, many, etc. make up about 25% of the text used around on the Internet. They have little or nothing to do with the content. Stop words will be filtered out of search queries. However stop words are the most widely recognized words in a language.

List of Google Stop Words:

a
about
above
after
again
against
all
am
an
and
any
are
as
at
be
because
been
before
being
below
between
both
but
by
could
did
do
does
doing
down
during
each
few
for
from
further
had
has
have
having
he
he'd
he'll
he's
her
here
here's
hers
herself
him
himself
his
how
how's
i
i'd
i'll
i'm
i've
if
in
into
is
it
it's
its
itself
let's
me
more
most
my
myself
nor
of
on
once
only
or
other
ought
our
ours
ourselves
out
over
own
same
she
she'd
she'll
she's
should
so
some
such
than
that
that's
the
their
theirs
them
themselves
then
there
there's
these
they
they'd
they'll
they're
they've
this
those
through
to
too
under
until
up
very
was
we
we'd
we'll
we're
we've
were
what
what's
when
when's
where
where's
which
while
who
who's
whom
why
why's
with
would
you
you'd
you'll
you're
you've
your
yours
yourself
yourselves