If you’ve use AdWords or Google Ads much, you probably understand how powerful Negative Keywords are to the success of your campaign. And if you’ve used AdWords / Google Ads for years, you may have had the realization that using Parts of Speech as Negative Keywords holds far greater potential to improve a campaign than just using the words found in your search terms report specific to your particular campaign.
If you have had such a realization, you probably realized using Parts of speech pose just as big a problem as they do a solution if not used carefully! ,
Parts of Speech and Stop Words are pretty much the same thing…
Stop Words are words, which are partially or completely ignored by search engines. Words like, the, an, a, of, or, many, etc. make up about 25% of the text used around on the Internet. They have little or nothing to do with the content. Stop words will be filtered out of search queries. However stop words are the most widely recognized words in a language.
List of Google Stop Words:
a about above after again against all am an and any are as at be because been before being below between both but by could did do does doing down during each few for from further had has have having he he'd he'll he's her here here's hers herself him himself his how how's i i'd i'll i'm i've if in into is it it's its itself let's me more most my myself nor of on once only or other ought our ours ourselves out over own same she she'd she'll she's should so some such than that that's the their theirs them themselves then there there's these they they'd they'll they're they've this those through to too under until up very was we we'd we'll we're we've were what what's when when's where where's which while who who's whom why why's with would you you'd you'll you're you've your yours yourself yourselves