Simplicity & Automation

Test Ad Creatives

Allocate budget to high performing ads using smart statistical analysis based on Click Through Rate and Conversions.

Optimize Bids

Reduce wasted budget, increase spend on high performing segments. Ensure that keyword bids reflect performance.

Detect Landing Page Errors

Be automatically alerted whenever one of your landing pages has a technical problem. Never miss another 404 error.

Optimize Display Campaigns

Display ads in profitable places. Optimize display targeting and refine ad creative to fully leverage the Display Network.

Structure Accounts

Automatically set up Single Keyword AdGroups. Fix keyword duplication, cannibalization, and other structural issues.

Analyze Search Terms

Mine and semantically analyze your search term reports to uncover key negatives and keyword expansion themes.

Features & Functions

Improvements

Optimize account performance with data-driven improvements. Opteo proposes improvements based on your conversion data and performance targets. Push improvements live to AdWords in one click.

Performance

Monitor and diagnose performance issues accurately. In real time. View all key performance metrics in one location. Get additional metrics not available in AdWords (including QS Components, AdRank and many more).

Manage

Control budgets and manage accounts. From Campaign to Keyword. Manage accounts in one unified table. Drill down to view adgroups, keywords, and other components.

Segments

Explore segments to find the most profitable areas within an account. Pinpoint the 20% of the account driving 80% of the performance. Reduce spend on inefficient segments and double-up on more lucrative ones.

Scorecard

Check scorecards to get a high-level understanding of account performance. Perform in-depth account audits in seconds. Gain an immediate understanding of an account's health so you know where to focus for maximum leverage.

Integration

Integrate with Slack, get Improvements and Alerts delivered to your inbox. Get performance updates, budget alerts, and new improvements sent to your favorite Slack channel. Keep up with important changes as they happen.